Wiki Project-week three review

Last week I had the bright idea of taking notes on Emerson’s “Self Reliance” on a Word page. It was a different process, and altogether had a completely different feel that just sitting back in a sofa with a book and a pen. For the wiki though, it was gold, as I just copied these into the wiki for future use.

Sadly I did not do this for the other works I read last week. Oops.

Having put in the notes from three more works, I am ready this next week to start creating more permanent prose above the dotted lines. The Correspondence page will be my first go at it. I have read through and underlined what I find to be the most pertinent information.

I have placed links to the primary source texts as my first step. While this will not be an important part of the writing, it makes sense to do this, if for no other reason than as a resource for the questioning reader of the wiki.

Issues: I have important notes on this concept scattered through three texts, which I will now start putting into a digital form. Really not an issue, more of a complaint.

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Wiki Project-Week One Review.

Below is the link to my wiki project

I initially considered using the wiki as a tool to be used during the writing process. I have no clue what corner of my brain that idea snuck out of, but I wish it hadn’t. Between mixed activities of revising, contemplating, and returning to sources, I found that attempting to add in an additional process not directly linked to the paper itself to completely derail the writing process.

Instead, I posted the most pertinent notes gleaned from two sources reviewed during the week’s writing. The pages Correspondence, Civil Disobedience, and the Role of Society and Civilization were created in response to concepts discussed within reviewed sources. I am expecting this approach to creating pages will provide a natural growth to the project, rather than attempting to fit thought into prescribed page headings. The wikki’s main pages use document mode; I think thread mode would be a bit lonely on this project. I have decided to use the double line though to indicate those parts which are simply notes and ideas before being bumped above the dotted line; a move that will indicate information of semi-permanence and acceptance by myself.

I borrowed some wiki organization from Dr. Morgan’s course wikis by adding an On Deck portion to the bottom of the main wiki page. I am not decided on its location as of yet. It doesn’t appear to have enough info to warrant its own page, yet its placement at the bottom of the front page will overly seclude it as information is added.

After posting on the main page, I have shifted information to corresponding pages. My issue is how long I will keep information on the main page after it has been moved. Additionally, my first use of this main page has been as a loading dock for incoming notes. I am not sure how much I really need to double line on this page. What I initially wanted it for was as a means of documenting the aggregate of information that has been brought into the wiki. As a form of documentation.

Last thought. I really need to start working information up into the finished document mode and focus on linking between the pages. This will be the goal for next weeks inputs.

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Weekly Review

I liked Musing From my Keys approach to the weekly review. Their link to the wiki, and the convenient link back to his blog was well constructed and now it is stolen. Thanks you kindly. From this-and yes I know it has been slow blog wise- don’t forget to check out the link round up.

To the review!

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Round Up Time

I have put this off for far too long. On the plus side, I did add some pages to my thesis…

When it comes to the internet I have to admit that beyond course lead searches, I am fricken boring on the internet. I can guarantee that I will rarely be that guy who directs someone to an online gem just because I was surfin the digital waves. Mostly, I end up on some political blogs, Reddit for a laugh, and BSU’s website for work related stuff. So, as far as this here round up is to be considered, I decided that the websites which I spent the most time on as I worked on this course, be they dense or just really cool, would get linked to.

Lets start with dense:

The Edelman website offers an open look into the processes, critical thinking, hopes and fears of a consulting business coping with changing communication dynamics. Being that I waltzed into this content with no background, I took my sweet time picking through the websites online holdings, which are very large. All in all, this an extremely informative website for anyone interested in the emerging online interests of the consulting world.

Confessions of a Community College Dean: is well…I think the title makes any further explanation pointless. CCCD is somewhat dense when it comes to the academic issues brought up, but also highly readable. A mixture of regular father and academic administrator, the content drew me in as I am interested in the workings of a dean’s mind in relation to the large and small scale stuff that affects academia.

Less dense now

The Consumerist: advocates for the consumer by bringing up buyer product gripes, or company policies that we should all know about. As a consumer who every year is less likely to accept a company’s “that’s just the way we do stuff here” line, I thoroughly enjoyed reading through some of the scams to know about, or businesses which I might want to think twice about before interacting with.

The Big Picture: who doesn’t like photos of our natural world, major events, and/or a more more focused look at social events? From professional photographers and editors working for the Boston Globe, this photoblog has a wide range of quality photos about our world; enough said.

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The Aggregate Never Ends/Weekly Review

The future of blogging, in terms PR and ease of marketing, is the topic of this blog post. Consider these two methods of information communication for the average consumer and marketer.

For starters, I would like to look at two very different manners which the individual and the advertiser  can  create an aggregate.

To the USA government’s website on RSS, thank you kindly:

“It’s an easy way for you to keep up with news and information that’s important to you, and helps you avoid the conventional methods of browsing or searching for information on websites. Now the content you want can be delivered directly to you without cluttering your inbox with e-mail messages.”

For comparison, from the Pioneer Press’s website section devoted to offering print advertising:

Run for 26 days in the Bemidji Pioneer, 4 weeks of the Advertiser PLUS 4 weeks of the Blackduck American and 30 days online, giving you over 349,000 households.

The cost for this at the platinum coverage level, with very minimal wording, “This is just a price check,” to be exact, would have gotten me a image box to boot, all for the price of  $151.52. Looking over the numbers of households hit and the time frame, it almost sounds like a great deal-then I remember how I read the paper. Mostly I don’t, maybe an article here and there, I of course have to hit the comics, crossword and the sudoko, and that is dependent on me actually coming into contact with the paper, because here is the kicker, I haven’t gotten a paper delivered to my door…ever. The info is free on the internet. And if I work my cards right, I should be able to make it through the month without eclipsing the number of free articles I can read on the Nytimes.

Point being, there is an aggregate created by this local paper that is regionally specific. In past times they helped to create the web of information which informed the majority of local readers. For the advertiser, the incentives are obvious. In comparison, social media such as RSS feeds or political blogs, work within online networking to create specific aggregation. The common user can now create the web of info. Where does this leave the advertiser?

OK, back to blogging and some excerpts from the book:

Cook, chapter five, on blogging in web 2.0:

“allows people to effectively “edit” the information they choose to access and, significantly, to re-package and re-formulate that information for sharing with others” (46).


“These discussion are more like genuine human interaction that the one-way downloads of traditional news media and PR” (49).

Bahnisch takes these points and adds that the,

“originally amateur phenomenon of blogging will come to mimic the behavior of those who “live off politics” rather than for it” (145).

Which brings me back to Jacobs (chapter 21) as to the issue of A-list bloggers creating a “cult” of participants which simply reinforce their own ideals (245). Much the same as RSS feeds work reinforce the reader’s opinions, blogging networks can work much the same. In terms of marketing, this will allows marketing to hone in on specific audiences.

Which brings me to what the future is for marketing through blogging. This week’s blog posts answer my opinion on this, and the more that I thought about it, also serve as an excellent weekly review.Connections and thoughts in the latest round of chapters, along with Photoblogs => right back to Jacobs, works with Jacobs and Rushkoff’s notes on the fall of journalism and their opinion as to what may be the writing on the wall for blogging. What I noticed was a lack of control on the part of the blog or internet user. Based on my Amazon searches, I could count on seeing the boots I had just bought pasted on quite a few web adds. At the very least these adds have upped their game to showing me three sets of yay. Whereas the Boston Globes photoblog required my input on questions of advertising, or some free tweets, to continue using their content. It is quite simple. as blog readers, and internet users, much of the content we view is free. While our views are wanted, we as consumers are powerless, and rightly so in my opinion. With a greater influx of ad money though, I do worry that the number of annoying marketing ploys, mucking up the experience, will only increase.

In contrast, websites such as, work to bring together bloggers and advertisers, with the promise that bloggers will choose what is advertised on their blogs. What is still seen here though, is that with the influx of ad money, blogs with higher traffic will receive better rates. So, my own hope for the future of blogging is that the power of choice remains with the blogger. If, as Jacobs’ notes, that the money in blogs will lead to a wish for greater audiences, my additional hope is that these bloggers will want to keep the experience of using their blogs as annoyance free as possible.


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Quick Look at a Marketing Process. specializes in bringing together willing bloggers with willing advertisers. I feel there are some very important connections to be made with this website and Jill Walker’s essay. I am thinking I will get to that tomorrow though.

Online advertising which we are all familiar with, Google Ads namely, rely on key words placed within the add to pop up based upon one’s Google search. Advertisers are charged based upon the how expensive the key words they wish to use are. Also, each consumer click on the add leads to a billing to the advertiser. As I mentioned in Connections and thoughts in the latest round of chapters, some online history or cookies are used as well in add choice.

Back to Blogsvertise. Clinking on the tab for advertisers obviously brought me to some literature as to the services which they can provide for prospective clients. Here are a few key points which caught my eye.

“Pricing and costs vary depending on the type of digital ads you purchase to reach out to bloggers and the types of blogs you are looking for, the verticals, and the rates the bloggers request. The higher traffic, highest quality blogs will be more expensive then low traffic blogs.”

“Reach Mommy Bloggers, Students, Financial, Travel, Many Verticals available!”

And from a different page on Advertiser Information:

“our service first attempts to select blogs related to your website industry products & service by category for maximum promotion, targeted traffic and effective advertising… “

“Blogger has the option to ignore/decline advertising assignments, and have the freedom to write their own opinion of advertisers website. They can compliment it, review it, relate to it in their own lives, or even complain about it. Integrity of the blogger’s blog is maintained.”

Key ideas or themes here: blogging as an individualistic space, solidifying styles of blogs (cooking, political, mechanic…) creating interconnected networks, technology to map these networks out, marketing based upon very specific consumers…Food for thought.

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Photoblogs => right back to Jacobs

As an academic reader of Jacob’s piece, comfortably situated on my couch next to a snoring dog, I completely agreed with the troubling aspects of market and business interest on the future quality of blogs in terms of information and interests. As a entertainment driven consumer of media (blogs now included), sitting on the same couch with the same dog, my other thought was that I really hate advertisements. Yes it gives me time to get a beer, but for the most part I would have to be pounding my drinks to keep up with the number of advertisements I come across on the web.

Dealing with blogs though, as my last post noted, I was wondering how marketing could sneak into the framework, or possibly the content. As a consumer, I was also wondering how marketing would kick in the front door and temporarily control my consumption.

Listen to Pandora, watch today’s John Stewart on Comedy Central, and a clear marketing habit is seen; the stoppage of free content to put in short plugs. Generally these plugs are just short enough. Nowhere near the minutes I use to waste waiting for my cable show to come back, but they are getting longer in my opinion. Last note, they are situated during expected transitions. Song to song for Pandora, and on the usual cable commercial slots which break up the Daily Show’s segments.

Consider that many blogs only give a short synopsis of the post. One must click on the permalink to get the full post. That transition seems worthwhile place to advertise as the consumer has made their wish obvious to view the screen’s content. Now an example from a photoblog. offered a short list of popular photoblogs, which brought me to The Boston Globe’s online photo blog, The Big Picture which is described as the work of three photo editors who compile quality photos from numerous major news outlets. Clicking on their set of photos from Carnival brought up 46 high resolution photos presented in a vertical scroll, complete with 37 comments which used facebook profiles-no easy anonymous comments here.

All in all, great pics, then I got to photo eight; at which point all the below pictures were more or less blotted out by a white filter. To move on to the subsequent photos, I needed to either answer a question or allow them to use my twitter account for some free advertising. I refreshed a few times to see if the question would change. It did. One question asked how many children lived in my household, another asked which mobile devise I used. My other option as I mentioned was to click a icon which would share the blog’s page on my twitter account.

So, not terribly annoying, but I don’t feel too crazy is seeing some writing on the wall here.

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